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Our Warm Origin

The Terrae's Story

Our journey beautifully unfolded during the quiet days of the 2020 pandemic, sparked by a deeply personal moment. When a beloved animal companion fell ill, we experienced firsthand the heartbreaking anxiety of trying to find affordable, gentle, and timely healthcare.

Looking around, we quickly realized that countless pet parents were cradling their furry family members through the exact same silent struggles. Driven by pure empathy and a fierce motivation to protect these innocent lives, we set out on a mission. What began as a personal promise has blossomed into a lifelong dedication to cultivating a kinder, smarter, and beautifully accessible healthcare ecosystem for the animals who love us unconditionally.

The Moment of Promise
Est. 2020 • A promise made to a furry friend.

Terrae Roadmap

We’re not building another pet brand.
We’re building Malaysia’s modern animal healthcare ecosystem.

Every milestone reflects our commitment to making animal healthcare more preventive, accessible, and connected.

2023

The Beginning

FOUNDATION

Founded with the core conviction: Prevention is Better Than Cure.

  • Launch of first preventive healthcare products.
  • Established of Vetrilabz.
  • First nationwide online expansion.
2024

Building Trust

MARKET PENETRATION

Rapid validation across omnichannel digital commerce platforms.

  • Expanded through Shopee, TikTok Shop and online channels.
  • Thousands of pets served.
  • Strong repeat customer growth.
  • Expanded product portfolio.
AWARD WINNER
2025

Scaling the Brand

HYPER-GROWTH

National recognition and critical validation of infrastructural scaling.

  • Top 100 E-Commerce Merchant Award.
  • Expanded R&D initiatives.
  • Strengthened veterinary partnerships.
  • Prepared foundation for digital ecosystem.
2026

The Terrae Transformation

ECOSYSTEM INFLECTION

Unified brand architecture deployment and massive technological transformation.

  • Launch of the Terrae brand.
  • New corporate identity.
  • TerraeMed, Care, Cure, Glow & Pawz.
  • Beginning of digital transformation.
PLANNED
2027

Connecting the Ecosystem

PHASE I: CONNECTIVITY
  • Terrae mobile application.
  • Veterinary clinic network.
  • Online veterinary consultation.
  • Digital pet health records.
  • Marketplace.
  • Wellness membership.
PLANNED
2028

Expanding Preventive Healthcare

PHASE II: AI DATA
  • Nationwide clinic partnerships.
  • Distributor network expansion.
  • AI-powered pet health recommendations.
  • Preventive healthcare campaigns.
  • Data-driven animal wellness platform.
PLANNED
2029

Financial Protection for Every Pet

PHASE III: PROTECTION
  • Terrae Pet Insurance.
  • Preventive healthcare subscription plans.
  • Integrated digital claims.
  • Affordable wellness packages.
PLANNED
2030

Malaysia’s Leading Animal Healthcare Ecosystem Vision

PHASE IIII: LEADER
  • Support over 1 million pets.
  • Nationwide veterinary network.
  • Integrated digital healthcare ecosystem.
  • Malaysia’s leader in preventive animal healthcare.

We didn’t start Terrae to build another pet brand.
We started Terrae to reform an entire animal healthcare ecosystem.

Every product, technology, partnership, and innovation brings us one step closer to making quality animal healthcare accessible for every pet owner.

Our Core Vision

To become Southeast Asia’s most trusted and accessible animal healthcare ecosystem, improving the lives of millions of animals through prevention, science, technology, and education.

The Mission: Reforming Animal Healthcare
Preventive Care
Prevention is always better than cure.
Science Innovation
Science-backed formulas you can trust.
Digital Support
Smart tech for effortless tracking.
Education & Awareness
Empowering parents with knowledge.
Accessibility
Affordable care whenever you need.
Partnerships
Growing stronger together with allies.

Founder’s
Manifesto.

Perspective A Letter From Ahmad

I experienced firsthand the challenges many pet owners face when trying to access timely and affordable animal healthcare. That pivotal moment inspired a mission that continues to guide Terrae today.

“

We are not simply building products. We are building an ecosystem designed to make animal healthcare more accessible, preventive, and trusted.

Every product we launch, every partnership we build, and every innovation we pursue moves us one step closer to that vision. Thank you for being an indispensable part of this extraordinary journey.

Ahmad Bahrain Sahani
Founder & Managing Director
Est. 2020 / Kul
Our Growth Journey

Steps We've Taken With Love

2024
RM 1.06 Million+
  • Established our nationwide e-commerce presence.
  • Expanded our science-backed wellness portfolio.
Top 100
2025
RM 2.51 Million+
  • More than doubled our loving business performance.
  • Recognised among Malaysia’s Top 100 E-Commerce Merchants.
Growth: +137%
2026
Ecosystem Era
  • Expansion into modern healthcare ecosystem development.
  • Proud launch of the Terrae master brand architecture.
  • Growth of our R&D, regulatory and technology capabilities.
Strategic Horizon

Our Roadmap

Today

Foundation of Trust

Building trusted healthcare and wellness products that setting new benchmarks in the pet industry.

TOP 100
Next

Expanding Horizons

Expanding distribution aggressively through pet shops, clinics, professional breeders, and major strategic partners.

Future

The Connected Ecosystem

  • Preventive healthcare & Wellness solutions
  • Veterinary services & Tech infrastructure
  • Digital health tech & Data platforms
  • Education & Vibrant community engagement

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